One Fund

As the most successful effort in fundraising history, the One Fund didn't need money. But as the second anniversary of the Boston Marathon bombing approached they wanted show gratitude for all those who donated. We designed the "display of generosity" which consisted of all the cards, mementos and well wishes the world had shown the survivors. We then invited survivors to come in and see it all for the first time. From these moving moments of discovery we made the following videos. They drove traffic to the One Fund, Many Stories site, which also served as a virtual museum of generosity for all the world to see and learn from.

Not surprisingly, the collaboration and donation of time on this project was beyond generous.