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Brain 4 Hire
Scott Noble: Creative Director/Writer/Consultant
Liberty Mutual wanted to differentiate themselves from the new insurance commercial norm of using comedy to sell what is, ultimately, tragedy. So we went right at the heart of the matter instead. The strategy we came up with was simple: when your stuff breaks, we replace it. It's insurance 101. But it worked.
Liberty Mutual Insurance


Trunk
00:30
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Wave
00:30
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Shattered
00:31
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