Liberty Mutual wanted to differentiate themselves from the new insurance commercial norm of using comedy to sell what is, ultimately, tragedy. So we went right at the heart of the matter instead. The strategy we came up with was simple: when your stuff breaks, we replace it. It's insurance 101. But it worked. 

Liberty Mutual Insurance

Liberty Mutual Insurance
Trunk

Trunk

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Wave

Wave

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Shattered

Shattered

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Liberty Mutual Teen Driving
As a very conscientious auto insurance company, it was only natural for Liberty Mutual to be genuinely concerned about the new (at the time) plague of teen texting and driving. We created this campaign to hit hard with parents who were blissfully unaware of their teens death wish habit.