Brain 4 Hire
Scott Noble: Creative Direction/Copywriting/Consulting

LG's incredible kitchen appliances were not selling so well. The brand was recognized more by men than women due its heavy tech background. But women, particularly moms, were the primary purchasers of kitchen appliances. We decided to show moms how LG innovates and creates products based on a deep understanding of their lives. The good, the bad, and the ugly. We got Leslie Mann's voice and an actress that looked like, well, Leslie Mann. It’s fun. It’s honest. It’s moms.