Having been named the #1 Health Care Provider in America for nine years running, Harvard Pilgrim already had a unique point of distinction. To show how they are a true partner with their customers we launched our "Count Us In" campaign. We utilized the semi-inexpensive, yet infinitely deep pool of  "user-generated content" to further demonstrate partnership and explain how they could be counted on as a health partner. More importantly, we just wanted to create work that didn't feel like typical health care advertising.

Harvard Pilgrim Heath Care

Harvard Pilgrim Heath Care
Golden Loves Guitar V02 HighRes mixed

Golden Loves Guitar V02 HighRes mixed

00:30
Play Video
Nine Golfers Golfing V04 HighRes mixed

Nine Golfers Golfing V04 HighRes mixed

00:15
Play Video
TortoiseHelpFriends 30 V03 HighRes mixed

TortoiseHelpFriends 30 V03 HighRes mixed

00:30
Play Video