The Boston Public Garden is one of the most toured and photographed places in the entire city. It is also maintained by a group of amazing people that get ZERO credit. We not only helped them create a whole new identity, but we got them some well deserved press. A few simple but effective ideas helped people enjoy the park even more while getting the "Friends" some well, new friends.
Friends of The Public Garden
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To combat the idea that guided tours aren't really all that good, we created one that was. Using iBeacon technology, we created a first-of-its-kind guided tour app.