The Boston Public Garden is one of the most toured and photographed places in the entire city. It is also maintained by a group of amazing people that get ZERO credit. We not only helped them create a whole new identity, but we got them some well deserved press. A few simple but effective ideas helped people enjoy the park even more while getting the "Friends" some well, new friends.
To combat the idea that guided tours aren't really all that good, we created one that was. Using iBeacon technology, we created a first-of-its-kind guided tour app.