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Cadillac was introducing a new, more powerful ATS and needed something that played up the fun aspect of the car. This story came directly from my life. Being the youngest of three boys I was tortured consistently. Finally my dysfunctional childhood came in handy.
Cadillac

Cadillac

Scott Noble is a freelance creative director and writer with more than 30 years of experience building national and international brands. Through Brain4Hire, he partners with agencies, brands and internal marketing teams to develop campaigns, messaging platforms and brand stories that drive business results.

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